Scoreboard / ASO
Academy Sports and Outdoors, Inc. ASO
Week of September 3 to September 10, 2026 · Updated September 11, 2026
Setup Snapshot
The Setup in One Card
How ASO scored, how it moved against the market, and the catalyst behind the move. A high score means the stock deserves research time, not that it is a buy.
Friday Five Score
Weekly Rank
02 of 5
Sector Trend
Slippingdown 3.9 percent
Actionability
Fresh Breakout
Catalyst
Guidance RaiseRaised full year adjusted earnings guidance on 440 basis points of gross margin expansion while comparable sales fell
Returns are measured from the Thursday, September 3 close to the Thursday, September 10 close. Markets were closed Monday for Labor Day. Benchmarks: S&P 500 -2.0% and Nasdaq Composite -1.9% for the week. Benchmark figures are official index closes; sector figures use SPDR sector ETF closes because the official S&P sector index closes for this window were not yet published at press time.
Why It Moved
The Story Behind the Move
Catalyst
On September 9, 2026 Academy Sports reported second quarter fiscal 2026 gross margin of 40.4 percent against 36.0 percent, adjusted earnings of 2.31 dollars a share against 1.94, and comparable sales of negative 0.4 percent. It raised full year adjusted earnings guidance to 6.50 to 6.90 dollars from 6.40 to 6.80 and left net sales guidance unchanged. The stock rose 14.40 percent that day and a further 5.99 percent on September 10.
Why It Mattered
It grew adjusted earnings 19.1 percent while same store sales went backwards, because it held 440 more basis points of every sales dollar. It was the largest gain in the issue and the only pick the market kept paying for on the second day.
Risk Note
The raise was ten cents at each end, 1.5 percent at the midpoint, against a 24.12 percent move, so this is a re-rating and not a change in the numbers. Roughly three fifths of the increase traces to a net tariff refund worth 0.06 dollars a share that will not repeat. And comparable sales of negative 0.4 percent is a customer buying less, which the company's own chief executive described as a pressured consumer.
Reader Takeaway
A gross margin gain and a sales decline in the same quarter is a company that got better at keeping money, not at earning it. Both matter, and only one of them compounds.
Continue the Research
Put ASO Back in Context
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